When the Colorado Black Health Collaborative (CBHC), a small non-profit advocacy organization located in Denver Colorado, asked Ascender to help them develop a regional cardiovascular health campaign with several moving parts, our team was up for the challenge! The campaign was called, ‘Form A Lifetime of Wellness’ or F.L.O.W. and the primary goal of the campaign was to increase the number of messages to the general public and CBHC’s clinical partners on community access to chronic disease prevention, risk reduction and management opportunities through television, radio PSA’s, print advertising, social/digital media and a microsite.

The FLOW campaign had two central messages: The first mesages was for promoting and marketing services offered by CBHC’s community resource partners to help Denver residents better manage and/or control high blood pressure and other cardiovascular conditions.

The second core messages targeted CBHC’s partnered community-based clinics, which included physicians, nurses, medical case managers and social workers to encourage them to refer their patients to CBHC’s community resource partners as well as attend CBHC hosted health forums, workshops and community health fair events.