Experiential Design

Ascender Previews 'Rising Above The Smoke" Exhibition for Colorado Black Health Collaborative

DESIGN

RISING ABOVE THE SMOKE

Ascender Previews New Public Health Exhibit Exploring A Century of Menthol Tobacco Marketing

EXHIBIT DESIGN

Ascender curated and designed "Rising Above The Smoke' an mobile exhibit and education-to-action platform that explores the Black community's history with menthol tobacco. It shares examples of exploitation and resilience--from forced labor in tobacco fields during slavery in the United States to the targeted marketing of menthol products during the mid 20th century this exhibit sheds light on social injustices affecting Black health.

“Rising Above The Smoke” is an exhibit that explores the Black community’s history with menthol tobacco. It shares examples of exploitation and resilience–from forced labor in tobacco fields during slavery in the United States to the targeted marketing of menthol products during the mid 20th century this exhibit sheds light on social injustices affecting Black health.

Rising Above the Smoke Exhibit (2024)

The exhibit visually builds on visual and public health themes from a successful four hour webinar that CBHC hosted in 2021. Artifacts included late 19th century hatchet and tobacco leaves, vintage tobacco advertising–including figurines and print messages from the 1980’s-the early 2000’s that featured negative, stereotypical imagery of African Americans using tobacco.

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Rising Above the Smoke=Main Title Card

Rising Above The Smoke (Virtual Symposium, 2021)

RISING ABOVE THE SMOKE 

(Virtual Symposium / Webinar, 2021) 

Ascender supported The Colorado Black Health Collaborative by producing this 4-hour virtual conference featuring dynamic presenters and virtual activities to deepen the  community’s understanding and advocacy for why eliminating the sale of menthol tobacco is a social justice issue in the Black community. 200 people joined the virtual event from all across the country, including many longstanding, renowed public health experts and advocates.

The Anatomy of A Social Justice Issue (Intro Video)

RISING ABOVE THE SMOKE 

Flavor Academy: Dr. Terri Richardson and Dr Valerie Yerger

Dr. Terri Richardson and Dr Valerie Yerger discuss how major corporations have targeted the sale of menthol tobacco on African American communities.

Tobacco Policy Panel

Mr. Austin Collins facilitates a very informative tobacco policy panel with guest speakers Naomi Amaha, Natasha Phelps and Bob Doyle.

Rising Above the Smoke : Former Smokers Speak about their Cessation Process

Ms. Emma Jackson is a Denver resident, CBHC coalition member and a former smoker.

RISING ABOVE THE SMOKE: JIM PAVLIK ON STEPS TO SMOKING CESSATION

Mr. Jim Pavlik shares the steps to smoking cessation.

RISING ABOVE THE SMOKE: Dr. Rhonda Coleman, DAOM, Discusses a brief history of alternative clinical treatments for smoking cessation.

Jonathan Miles explains the Colorado QUITLINE

Jonathan Miles explains how the Colorado QUITLINE supports smoking cessation.