DESIGN
RISING ABOVE THE SMOKE
Leverage agile frameworks to provide a robust high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value.
Ascender curated and designed "Rising Above The Smoke' an mobile exhibit and education-to-action platform that explores the Black community's history with menthol tobacco. It shares examples of exploitation and resilience--from forced labor in tobacco fields during slavery in the United States to the targeted marketing of menthol products during the mid 20th century this exhibit sheds light on social injustices affecting Black health.
“Rising Above The Smoke” is an exhibit that explores the Black community’s history with menthol tobacco. It shares examples of exploitation and resilience–from forced labor in tobacco fields during slavery in the United States to the targeted marketing of menthol products during the mid 20th century this exhibit sheds light on social injustices affecting Black health.
“Rising Above The Smoke” is a mobile exhibit and education platform that explores the Black community’s history with menthol tobacco. It shares examples of exploitation and resilience–from forced labor in tobacco fields during slavery in the United States to the targeted marketing of menthol products during the mid 20th century this exhibit sheds light on social injustices affecting Black health.
The exhibit visually builds on visual and public health themes from a successful four hour webinar that CBHC hosted in 2021. Artifacts included late 19th century hatchet and tobacco leaves, vintage tobacco advertising–including figurines and print messages from the 1980’s-the early 2000’s that featured negative, stereotypical imagery of African Americans using tobacco.