'Colorado Get Ready: The Wellness Train Is Coming'

The Ascender team worked very hard throughout spring and summer 2011 to help The Collorado Black Health Collaborative to re-design and  promote the release of their 2011 Resource Directory --a statewide listing of African American healthcare providers.  The booklet is also full of articles, up-to-date fact sheets and healthy recipes.  CBHC Resource Directory Page Spread 2

The 2011 resource directory will be released  for free online and distributed in print across the state, through CBHC's vast network of  partners, including  businesses, the Colorado State Department of Public Health and Environment, community-based and faith based organizations.

It's all about promoting wellness. Wellness--as we understand it-- is a lifelong commitment to maintaining good wholistic health practices and seeking preventative care. That takes real commitment. For CBHC Resource Directory Pages Sample 2many, the notion of 'wellness' is challenging. But it is a concept that we all have to embrace. Just because you provide a person with health insurance, doesn't mean that they understand how to use it to actually stay healthy, improve their health and overall quality of life.

That calls for a community mind-shift.

Thelma Craig, the Chair of Collorado Black Helath Collaborative --also a writer and perhaps one of the most creative partners that we have had the pleasure of working with--came up with the idea of a 'wellness' as being a train. CBHC  is the conductor and their goal is to shout 'All aboard!, ' loud enough for everyone to get on-board in order for the train to move away from its present station.

We like that idea.  It also means that Ascender is their bullhorn.

CBHC Family Reunion Flyer
CBHC 2011 Family Reunion Event Flyer

So, how do we-- in producing and  promoting this invaluable resource -- make health and wellness 'sexy'? How do you shift the public mind-set away from getting sick first before you seek care? And then, how do you make it easy for an entire community to find out where they are to go to get appropriate care?  This year, we developed a passion for health marketing  and asking these types of questions....It's gonna take more that slick design and witty slogans and it going to take consistent crafting and disseminating messages that raise awareness about the threat of chronic illness, the availability of new treatments and promoting healthy lifestyles.

We are going to make certain that CBHC's message of wellness is resonated, statewide. So, stay tuned and be ready... The 'Wellness Train' is headed your way,too.


Tangy Major.com

tangy_sample

 

CLIENT: Tangy Major

WEB SITE: tangymajor.com


Re-Imagining the African-American Experience in World War II

Coming Home (Poster Concept 1)Ascender is very proud to be assisting the Prince George’s County African-American Museum and Cultural Center with multimedia web creative and design. Among our first tasks: To design promotional materials for their upcoming May exhibition: “Coming Home: How the African-American Presence in World War II Shaped Prince George’s County”   

We jumped at this opportunity. To get started we studied archival images that were provided by the museum. Then we studied U.S. propaganda poster art from the period taking a particular interest in those with African-American representations.

The first thing we noticed was how today you can walk into any restaurant, bar –maybe even your local hardware store—and find reproductions of Uncle Sam’s glowering “I Need You to Serve…” poster or the “We Can Do It” poster which celebrated American women serving in factories… Both are pretty exceptional.  But, have you ever seen posters featuring Heavy Weight boxing champ, Joe Louis or celebrated Navy hero Dorie Miller? WWII Poster Concept 2

Nor had we… The reasons why these images haven’t been more prevalent over time are far too many to discuss on this site. Point is, we thought we throw our hat into the ring and design a couple of our own. What was our goal? To create something that celebrated black men and women who served their country and portray them with valiance, strength and a dash of rugged inspiration without being too emotionally heavy-handed.

When all else failed, we looked to Clint Eastwood... The posters for  “Flags of Our Fathers” were contemporary, elegant and thoughtful. So, we thought, 'Why not combine aproaches and let the client decide?'

With any luck, what we create will portray these many great men and women with the honor they deserve.


Helping Families to Communicate...

Ascender was tapped by The Media Network, Inc., to produce The U.S. Department of Health and Human Services, Office on Women's Health (OWH)  ' Communication Skills Building for African-American Parents of Pre-Teen Girls.'  This light-hearted, colorful video offers  a range of parenting tips and other facilitators that can encourage single mom's to maintain healthy, productive relationships with their pre-teen and teenage daughters.

 

‘Communication Skills Building for African-American Parents’  (trt: 24:21) | 2010 
Producer / Director: Paul Grant
Director of Photography: Sean Simmons
Animation & Video Production : Ascender Communications
Writer: Michelle Sewell, MSW (Girlchild Press)
Agency: The Media Network, Inc.
Client:  U.S. Dept. Health & Human Services, Office of Women’s Health (OWH)

 


Just Released:The Tanzania Experience, PT. 1

The Balm In Gilead, Inc. releases the first installment of a three-part online documentary series about their phenomenal work with the Tanzania Interfaith Partnership (TIP), a major HIV/AIDS prevention and treatment program comprised of a partnership between the three largest faith-based organizations in the country of Tanzania.  This program is funded in part by the Centers for Disease Control and PEPFAR.

Ascender spent three weeks traveling across the beautiful country in late 2009  to document their efforts to eradicate the spread of HIV/AIDS among families in rural areas. See the video below or scroll down and take a look at out gallery of images from abroad.

(All Images: Paul V. Grant for Ascender |  2009)


‘Lift Every Voice and Sing!’ Earns 2010 Telly Award

‘Lift Every Voice and Sing' (trt: 4:53 sec) 2009
Producer / Director: Paul V. Grant
Animation & Video Production: Ascender Communications

 

Ascender awarded prestigious TELLY AWARD ® for ‘Lift Every Voice and Sing’ web video.  Over 1 million people have watched this video on YouTube. It was orginally produced in 2009 for an historic inaugural ball in Washington, D.C. It was later donated toThe Balm In Gilead, an international non-profit that helps to build the capacity of faith-based organizations to address health disparities in communities of color.

Four ears later, we continue to receive calls, emails, and letters from people who have seen this video all around the world.  We are truly grateful to have  produced something that means so much to so many. Watch the powerful, inspiring video that continues to earn praise at conferences and events nationwide.

The Balm In Gilead, Inc.  has made free copies of this DVD available for persons making any donation of $12.oo or more. To get your free copy please visit, www.thebalmingilead.org or, call (804) 644-2256


NHTSA 'Older Drivers' Awareness Campaign (2009)

The U.S. Department of Transportation (DOT), National Highway Transportation Safety Administration (NHTSA)  launched an educational campaign to help families determine when their aging parents should stop driving.  This video was produced by Ascender Communications in late summer of 2009 and released in early 2010 for  online  distribution and television broadcast through a closed-circuit satellite cable networks targeting schools, public and private medical offices.

‘Should My Father Change His Driving Habits’  (trt: 4:37) | 2009
Producer / Director: Paul Grant
Director of Photography: Sean Simmons
Animation & Video Production: Ascender Communications
Writer: J. Monsalve
Agency: The Media Network, Inc.
Client:  U.S. Department of Transportation, NHTSA

     

      

      


UFCW 'Welcome Home' TV and Radio Campaign

It was a regional campaign.  A big regional campaign....

 

 

‘Smithfield Justice'  Combination TV SPOT (trt: 60 secs) 2008
Producer : Paul Grant
Director of Photography: Sean Simmons
Animation & Video Production: Ascender Communications
Editor: David Schneider
Client:  United Food and Commercial Workers Union


'The Wiz' TV Spot (Duke Ellington School of the Arts)

Duke Ellington School of the Arts is a legendary high school based in Washington, DC.  Many world-renowned visual artists, musicians and performers have either attended or visited the school.  Every two years, Duke Ellington High presents a major theatrical performance to showcase the amazing talents of their students. 

Ascender was very pleased to donate this TV spot to help promote their outstanding 2008 presentation of the classic musical 'The Wiz'.

‘Duke Ellington School of the Arts Commercial (trt: 60sec) | 2008
Producer / Director: Paul Grant
Animation & Video Production: Ascender Communications
Client: Duke Ellington School of the Arts ( Washington, DC)